we're not even halfway through 2025 and this is already a year for the proof. history books.

on the 11th of april, our agency was named as a global grand contender at effie’s best of the best 2024 with "the witness" for invisible animals. this places it among the most effective campaigns in the world.

effie's best of the best gathers the gold-winning work from across the globe. it's the highest stage. and on it, "the witness" stood tall — shortlisted for the top award in the non-profit category.

the campaign showcases what happens behind the scenes at the only mink farm in bulgaria, tucked away in the village of madzherito. it told the hard-to-swallow story of their cries, which sparked a public outcry that led to over 20,000 signatures, and brought real change closer to reality.

“the brief handed us a clear goal. the goal shaped the strategy. the strategy sparked the creative. and the creative led to undisputable results.” – lyubomir kashilski, client service director.

“the real strength of 'the witness' lies in the way it talked about a tough subject. it getting global recognition is not only surreal, but also obligates us to get back to work with extra vigor for more of the same.” – angel iskrev, creative director.

the campaign was brought to life alongside pushpull production and the pr minds at paragraph 42.

“it was a campaign that achieved serious public backing thanks to it being led by emotional truth. we brought the story into national media, reached over 150 opinion leaders, and helped people realize that ‘this is cruel work’ isn’t just a line — it’s a fact. and one that can end with a single signature.” – raya stefanova, client service director at paragraph 42.

the list of global grand contenders was published by campaign, official media partner of effie worldwide. final winners drop later this april. the iridium — the top of the top — comes in may.