proof. takes the reins of Burgasko – one of Bulgaria’s favourite beers – and its communications and brand presence. The move comes on the back of the agency’s winning pitch at the end of last year.

“Burgasko is a brand with growing popularity among Bulgarian consumers and we can safely say that it is a rising star in the world of local beers. This increasingly defined leadership position of the brand deserves a new, fresh and even more creative communication approach and we are happy that in the face of proof. we have found a partner with whom we believe we will be able to reveal the incredible qualities of Burgasko", said Desislava Atanasova, Brand Manager of Burgasko.

Founded in late 2018, proof. is one of the most awarded communication agencies in Bulgaria. They have won awards at prestigious international festivals such as One Show, MadStars, Cresta, Epica, and locally, seven gold awards from the Effie Effectiveness Festival and Creative Agency of the Year.

“With its work for Burgasko, proof.’s expanding portfolio adds a brand of beer to its arsenal. The agency's communication support will include strategic planning for the brand's development and positioning across various communication channels: television, digital presence and various offline activations.”, commented the agency's creative director and co-owner, Angel Iskrev, "To expand our portfolio with another brand that people like motivates the team to do the best work they are capable of." 

"My first job in the industry was an internship in 2012 at Molson Coors, the company that owns the Burgasko brand, so it feels like a homecoming to me now. I can't wait to see what we're capable of achieving together," adds Nikolai Dievsky, head of strategy at Proof.

Burgasko beer has become a byword for the sea and summer holidays in general because of the feeling of carefree and freedom it brings with its refreshing malty taste. However, the emblematic beer of the seaside is gaining more and more definitive positions on a national scale among beer lovers, who recognize Burgasko as their favorite brand for every season and every place. For the past three years, Burgasko has averaged over 20% volume growth according to Nielsen Bulgaria.