Bulgarian Biodiversity Foundation developed Terra Futura, a game that explains what a circular economy is and why it’s important to understand the connection between climate and economy. our task was to turn Terra Futura into a tool for eco activists to explain that connection.
the insight: many of the big findings in history are because of a sudden, clear example. so we compared Terra Futura to other big a-ha moments. we created 3 key visuals, all using big findings throughout history brought about by a sudden, clear and simple example that helped people understand the world around them. humanity's understanding of gravity, volume and light all changed because of a single eureka! moment — not unlike the experience players have while playing Terra Futura.
