tiger energy drink is a brand with a strong internet presence in Bulgaria.
we created the character tigerman and turned him into a memelord and shitposter,
while transforming the brand into a beloved one, winning the hearts of many.
it was time for tigerman to step out of his home and go beyond. so, we opted for
the simplest, most honest, and humble approach: just asking people to buy our product.
politely, with a simple ‘please,’ a.k.a. shitposting meets real life.
creative director: angel iskrev
head of strategy: nikolay dievski
account director: lyubomir kashilski
art director: kristiana vulcheva
copywriters: zhivko bozdanski, teodor genov
graphic designer: max tassev
account executive: radina chehlarska
ppc manager: maria petrova