bulgaria is a country of six million people. but whenever the national volleyball team steps onto the court, it feels like all six million are playing.

to launch velingrad mineral water’s partnership with the bulgarian national volleyball team, we turned that feeling into a film.

the six players prepare for the next point while, across the country, ordinary bulgarians instinctively mirror them — getting into position, holding their breath, jumping and celebrating.

because a national team has six players on the court, but millions behind them.

client: mineral water velingrad

creative director: angel iskrev
head of strategy: nikolay dievski
managing director: sava ahmakov
art director: boyana aleksieva
creatives: margarita vassileva + ani kim
accounts: iliyanka benkova, lyubomir kashilski

production: clamer
director: joro manov
dop: tvoiko