the witness

a fur farm is designed to keep suffering out of sight. so we found the one person who had seen it from the inside.

after six months of searching, we found a former worker willing to testify. we hid his identity, altered his voice and turned his testimony into the campaign itself — film, radio, outdoor, social content and an eight-page witness file.

every execution carried the same deliberately double-edged line: “this is cruel work.” and one direct action: sign the end of fur farms in europe.

26,478 valid signatures. 120.88% above bulgaria’s target. 433,054 website visits. 604,454 film views. 35 earned media stories.

client side: invisible animals
creative director: angel iskrev
copywriter: boyan zlatarski
graphic designer: boyana aleksieva
account director: hristina todorova
account manager: katrin petrova
production studio: push pull production
director: angel apostolski
dop: nenad boroevich

fairtown