some things take more than a summary.

flying a plane. performing surgery. understanding business.

for capital, we turned the dangers of knowing too little into an invitation to learn more.

 

a pilot reading “flying summarised”. a surgeon reading “surgery summarised”.

two shortcuts you wouldn’t trust.

we crossed out “summarised” from “business summarised” and replaced the shortcut with a simple invitation: learn more.
client: capital

client side: sirma penkova + maria toycheva
creative director: angel iskrev
creatives: debora stoeva + ani kim
head of strategy: nikolay dievski
art director: boyana aleksieva
client service director: lyubomir kashilski
production studio: possitive possum
director&dop: hristin nikolov

photography: missirkov/bogdanov