last July was election season in Bulgaria. and it was a big one. many people have found their reasons to stay on the fence of voting. young people especially, have developed an apathy to forfeiting their vote in elections. we used Skapto’s main medium — the burger — to remind people of what it feels like to choose not choosing. the new “I can’t choose” burger option in their menu put the unwanted randomness of a parliament you did not vote for, on a plate.
 
 
 
 
creative director: angel iskrev
creative lead: kaloyan antonov
junior strategist: ekaterina mutafchieva
junior copywriter: boyan zlatarski
junior copywriter: krista yankova
graphic designer: boyana aleksieva
junior graphic designer: filip shopov
account manager: lyubomir kashilski
 
 
 

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